1. First and foremost, luxury properties are simply amazing.  Best features, best neighborhoods, updated, newer, cleaner… where you want to live and vacation.

2. Completely different buying experience.  Because of their pricing, they appeal to limited buyers.  This minimizes the buying frenzies and high pressure sales.

3. Because they can sit on the market for a time, sellers frequently drop prices, creating multiple opportunities for bargains and deals, especially with the help of a skilled negotiator.

4. There are countless bargains and deals available in the Utah luxury property market. 

• • Underpricing.  For example, sellers base the value only on square footage and location alone (not increasing value for very expensive features and finishes). 
  • “Confused markets” where similar homes with similar features can literally be priced millions of dollars apart. 
  • Quick sales.  Owners want to liquidate their cash, so they sell below market value

5. There are also those special properties that may not be discounted, but are worth every penny in value, features and location.

6. Many people do not realize that with the equity in their current home, they have enough to sell an average property and instead buy an incredible property.